Kate Hayes
UX Designer
Hello;
Here's who I am & what I do
I specialise in research-driven design, problem-solving, and creating intuitive digital experiences. With a background in music, education, and technology, I bring a unique perspective to UX, blending creativity, strategy, and user-centered thinking to craft products that truly resonate.
What drives me? Designing with people at the centre. Whether through user research, data analysis, or thoughtful interaction design, I focus on understanding user needs and shaping products that are both meaningful and impactful.
Portfolio
Simplifying a complex, regulated journey to boost conversion and user confidence.
I led the end-to-end UX design for a first-time in-house onboarding flow - balancing compliance, branching logic, and business goals to create a seamless experience for diverse SME users.
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Onboarding a New Cross-Functional Tribe
UX Strategy & Facilitation
Dates: Sept 24
To align newly formed squads, product, and commercial teams, I designed and facilitated a workshop clarifying the customer journey, team responsibilities, and workflow expectations.
The session helped teams navigate their roles effectively, improving collaboration and decision-making
By refining notification logic and introducing a retrieval dashboard, we improved lead response rates without adding unnecessary pressure on agents.
Recruiting niche B2B participants for research can be challenging, especially when specialist platforms fall short.
This case study explores how a direct customer outreach channel improved participant quality and research outcomes.
Let's work together.
